Samsung is
beginning to ship its new flagship Android smartphone to millions of users
around the globe. And with that, in typical Samsung fashion, the company is
offering an insight into its design process by releasing a new customary video
explaining some of the decisions that went into planning for the Galaxy S4. Check it out
after the jump!
As is often the case with Samsung’s
high end phones, everyone has their own opinions on some of the more emotive
design choices that Samsung made when coming up with the Galaxy S4, with its
less than premium feel being high on the agenda. In this video, Samsung also
admits that the fourth generation Galaxy S is not a huge departure from the
Galaxy S III, and is more of an evolution than a revolution. Oddly, some of the
people involved in the S4′s design then go on to say that the handset is "like
nothing you’ve ever seen before." Apart from the phone that shipped
twelve months before it, of course!
Choc full of self congratulatory
rhetoric, the video features plenty of Samsung employees extolling the virtues
of making some of the decisions they made prior to settling on the Galaxy S4′s
final shipping design, which will make for interesting viewing for anyone with
a passing interest in such things. We’d love to sit down with someone at
Samsung and ask them why all their phones feel like you could bend them in
half, for example, but that’s something sadly lacking in this particular
insight into the inner workings of Samsung’s design processes.
Samsung does
cover the reason behind the S4′s reflective rear battery cover, saying that it
is supposed to be just like a stone glittering in the dark, or some stars in
the sky. All very well and good, Samsung, but it’s all a bit too arty for us.
We’d much rather you tell is that it’s the best form for radio reception, or
that it adds structural integrity for example. Heaven knows, some of Samsung’s
hardware could certainly do with a hefty dollop of that!
Check out the near four minute video for
yourselves and form your own conclusions. Knocks aside, we’re still fans of
Samsung’s Galaxy S range, but we just wish it was a tad more adventurous on the
old industrial design front!
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