Microsoft has
introduced a new commercial that plays on the ongoing conflict between
Samsung and Apple. In the spot, iPhone and Samsung enthusiasts interrupt a
wedding with a heated argument over which phone is better.
"Would you
mind moving your enormous phone?" an iPhone owner asks a Galaxy user, who
goes on to call it "enormously awesome." This kicks off an all out
brawl, where insults like "iSheep" and "Copybox" are traded
back and forth.
Two Nokia Lumia
920 owners stand by the sidelines, where one asks "You think if they knew
about the Nokia Lumia they'd stop fighting all the time?" "I don't
know," the other replies. "I think they kind of like fighting."
The commercial, which strays away from mentioning specific phone features,
positions the Windows Phone as a clear alternative to the iPhone and the Galaxy
line, ending with the line "Don't fight. Switch."
The Lumia line,
which first debuted in late 2011, sports Microsoft's Windows and marked
Nokia's shift away from Symbian. The company's flagship phone, the Nokia Lumia
920, comes in a range of bright colors and sports a 4.5-inch screen, a Qualcomm
Snapdragon processor, and 1GB of RAM.
A recently
conducted survey shows that Microsoft has a lot of work to do to
convince smartphone users to choose its phones over those offered by Samsung
and Apple. Microsoft is predicted to show a small amount of growth over the
next few years, but is expected to remain dwarfed by iOS and Android phone
sales well into the future. [Source]
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