Microsoft’s first Nokia ad plays on its underdog status

25,000 Nokia employees are joining Microsoft today after the company acquired Nokia's devices and services unit last week. While many workers are tweeting their new employee badges in a series of selfies today, Microsoft has used the first working day of its Nokia phone acquisition to place its own branding on a new web ad for Nokia. Entitled "not like everybody else," the new ad plays up Microsoft’s third place in smartphones with a touch of color and a Kinks classic to claim it’s different from the competition.
It's not the first time Microsoft has tried to position Windows Phone as something different. The first commercial for Windows Phone, back in 2010, took a slightly different and odd approach by marketing Microsoft's mobile...
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