Monday 6 January 2014

Garmin jumps into the fitness tracking market with the Vivofit

Garmin jumps into the fitness tracking market with the Vivofit
Jan 6th 2014, 13:05, by Nathan Ingraham

Garmin was long-known for being one of the biggest providers of GPS units, but smartphones have done a good job at shrinking its market pretty significantly. At CES, the company announced a new plan to stay relevant — it’ll focus on the booming wearables market with its new Vivofit fitness band. The Vivofit bears strong resemblance to other options like the Nike+ Fuelband and the Fitbit Force. It’s a wrist-worn fitness tracker with a small screen that logs your steps and activity level, though Garmin is including a few new features that it hopes will help the product stand out in an ever-crowded field.
For starters, Vivofit will start off by learning your activity level — once it figures out a baseline, it’ll automatically...
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