Dec 1st 2013, 20:07, by Adi Robertson
Amazon is the latest company to take on Apple's distinctive advertising style in its own commercials, this time by pitting the iPad Air against Amazon's 8.9-inch Kindle Fire HDX using what seems like a thinly veiled parody of Apple's Jony Ive, who frequently appears in the company's ads. "This is the magical new iPad Air," says "Apple's" British narrator, only to have his vague pronouncements rebutted by a twangy American Kindle proponent at every turn. The Kindle Fire, he explains, has a million more pixels (2560 x 1600 vs. the Air's 2048 x 1536). It weighs 20 percent less (0.83 pounds vs. 1 pound, though its screen is also around an inch smaller). And — the killing stroke — it's $379 for a 16GB model, compared to Apple's $499....
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