For whatever reason, this week has felt particularly long. It might be some astrological reason like Mercury in retrograde. Or it might just be the emotions that are a package deal with being a woman at the end of any month.
Or it might be that burrito haven Chipotle fake-hacked its Twitter account on Sunday, and the stunt has left a bad taste in my mouth.
Brands who stage fake hackings as an attempt to #winthemoment, does the world really need more Internet mistrust post-NSA PRISM?
Is fake hacking really something you’d like to have forever associated with your brand? Do you really want Pete Cashmore sopping up pageviews debunking your lame attempt at garnering publicity?
For that matter, is using twelve people to “position” a tweet really the best use of your precious time left on the planet? I mean, doing anything on Twitter nowadays is lauded as being cool and fresh. Even if the content itself is not cool and fresh. We’re on to you, Oreo.
The only reason I’m bringing this up is because the world is in the middle of an economic Cold War: On one side, over a billion people who make less than $1.25 per day; on the other, a class of overprivileged digital natives like myself who get paid to spend their lives on Twitter, Facebook and Instagram, thinking up new ways to “go viral.”"What if we faked a hack …?!”
The only way this will end is with my head on a spike. Let them snap chats!
Hit send too soon!—
Chipotle (@ChipotleTweets) July 21, 2013
Mittens13 password leave—
Chipotle (@ChipotleTweets) July 21, 2013
Image: Jillian Fleck
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