So, which is it? Does Apple just
want to get out in front of Samsung's latest smartphone announcement and remind
potential purchasers that, yes, the iPhone still exists… or is this a sign that
Apple is starting to fear the feature-packed phones that its Android-loving
competitors keep bringing to the table?
Either way, Apple's recent offensive
against the Android platform can now be considered a sandwich. On one end, Phil
Schiller's pre-Samsung-announcement rant against Android — in which the senior vice president of
worldwide marketing told the Wall Street Journal that, "The [Android]
experience isn't as good as an iPhone."
And following the public unveiling
of Samsung's newest flagship smartphone, the Galaxy S4, Apple's taking to the
airwaves once again. Or, rather, the Web – thanks to its most recently launched "Why iPhone" page that runs the header,
"There's iPhone. And then there's everything else."
"What makes an iPhone unlike
anything else? Maybe it's that it lets you do so many things. Or that it lets
you do so many things so easily. Those are two reasons iPhone owners say they
love their iPhone. But there are many others as well," reads the site.
Apple goes on to tout the various
awards that the iPhone has received, describes the "meticulous"
details and materials that have gone into the smartphone's "thin and
light" design, and brings up the device's Retina Display, battery life,
and other features that a potential purchaser might want a gentle reminder
about as he or she decides which phone to pick up.
In total, Apple uses twelve little
miniatures "slides" of-sorts to explain why the iPhone – to Apple, at
least – is the best smartphone ever, on top of the best platform ever,
delivering the best user experience ever.
According to 9to5Mac's Mark Gurman, Apple's also emailing out a condensed
version of its webpage to Apple customers —a move that, "makes this seem
more defensive than offensive," Gurman writes.
Of course, if
you want the full technical breakdown between Apple's iPhone 5 and the
just-announced Samsung Galaxy S4, we've crunched the details down to two easy-to-read charts. As
for the user experience, however, you'll just have to wait until closer to the
Galaxy S4's release date – whenever that happens to be. There's also no word
just yet as to what Samsung's device might cost, which makes price comparisons
between it and Apple's iPhone a bit difficult at this point. [Source]
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