Snapchat wants to have its own original scripted shows by the end of this year. At the Edinburgh International Television Festival today, Snapchat’s head of content, Nick Bell, called scripted programming an “interesting next venture” for the company, Variety reports.
While Snapchat’s plans seem vague, focusing on scripted shows feels like an inevitable decision. Up until now, the company has mostly relied on networks with built-in audiences to create Snapchat-ready versions of already-popular TV shows. This year, Snapchat partnered with NBC for a news show and a series of Saturday Night Live shorts, with ABC for a Bachelor recap show, and with A&E for another reality show about dating.
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