When Marissa Mayer became Yahoo’s CEO in 2012, she was greeted with a viral internet campaign from one of the company’s most loved — and neglected — properties. "Dear Marissa Mayer," began the website created by entrepreneur Sean Bonner. "Please make Flickr awesome again!" The path-breaking photo-sharing site, which doubled as a forerunner for modern social networks, had fallen into disrepair. But within a few months, Mayer responded with a redesigned mobile app, some powerful new editing features, and a truly generous offer: a full terabyte of free storage.
The moves succeeded in introducing Flickr to a new generation of users. From late 2010 to today, the service has grown from 5 billion photos to 11 billion photos. But along the way,...
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