Former Apple retail chief and one-time JC Penney CEO Ron Johnson is launching a new online startup that sells smartphones, tablets, and other gadgets with free in-home setup services. As The Wall Street Journal reports, the company, Enjoy Technology, officially launches today for customers in San Francisco and will be available in New York on May 13th. Users can buy devices for the same prices listed on manufacturers' websites, and then have a "personal expert" deliver them and set them up at no extra cost.
In an interview with The Wall Street Journal, Johnson said consumers could find the same products at lower prices, though he believes the promise of free in-home installation will outweigh the difference. Last month, Amazon launched...
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