Kim Kardashian is a fickle deity: sometimes she wants to break the internet and other times she wants to fix your mobile contract. In a new, wonderfully self-aware Super Bowl ad for T-Mobile, she extolls the virtues of the carrier's new Data Stash feature — a promotion that lets 4G customers roll over their unused data on a monthly basis. "Each month, millions of gigs of unused data are taken back by wireless companies," deadpans Kim in full-on, let's-talk-about-the-issues mode. "Tragic. Data you paid for that could be used to see my make-up, my backhand, my outfits, my vacations, and my outfits." All of this illustrated with a series of selfies, of course.
Like her or loathe her, Kim Kardashian is the best internet celebrity there is
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