Today Facebook launched the Audience Network, its new ad network for mobile apps. Here's what that actually means: starting today, you're going to see "Facebook ads" inside the free apps you use. Today, those tiny, often-annoying annoying banner ads might be provided by Google, Flurry (Yahoo), or MoPub (Twitter). From now on, many of them will be provided by Facebook. And since Facebook knows a lot more about you than many of these companies, the ads you see inside apps might get creepier — or "more relevant." It's all about how you look at things.
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