Friday, 10 January 2014

Rethinking San Francisco's Muni logo

Rethinking San Francisco's Muni logo
Jan 10th 2014, 15:41, by Aaron Souppouris

How do you update a logo without losing what people love about it? Since the mid-'70s, San Francisco's "Muni" Municipal Railway has been represented by a simple, stylized emblem. Four decades on, the logo has certainly aged, but it's now an iconic design statement loved by many. In a recent blog post, local designer Derek Kim lays out his vision for a new logo. Although it maintains the basic form, Kim's version eschews the varied widths of the present logo in favor of a more uniform look, and further integrates the "i" at the end by making it the same weight as the rest of the letters.

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