Jan 26th 2014, 17:46, by Tom Warren
Google’s latest ad-powered concept might just tempt web shoppers into retail stores in the future. In a patent granted recently, Google describes an online ad that could offer shoppers a free taxi ride to a retail store to take advantage of potential offers. Restaurants and businesses with brick-and-mortar stores could use the ads to offer free rides to their location and tempt consumers away from rival online competition.
As easy as clicking 'get me there'
The concept involves multiple software algorithms, and perhaps even Google’s self-driving cars. A click of the "get me there" button on a web ad would trigger a taxi or automated vehicle to pick the customer up, but the real trick is to ensure the algorithms target the correct...
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