Dec 23rd 2013, 14:23, by Jacob Kastrenakes
You'll want to be careful with how you shop online for the holidays, or retailers could end up spoiling your gifts. Through a type of ad tracking called "ad retargeting," retailers can remember what products you've bought and browsed on their websites, and then advertise them back to you across the web. At Marketing Land, Danny Sullivan writes about how ad retargeting nearly spoiled his wife's holiday purchases this year. Items that she looked at on Macy's and ThinkGeek kept turning up in banner ads — a big problem since their children shared the computer.
Unfortunately, opting out isn't always possible. Marketing Land reports that while some ads allow it, for others, the only way to hide a product is to start browsing the...
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