Nov 14th 2013, 15:09, by Dante D'Orazio
Under Armour is making a major play to gain a foothold in the fitness-tracking market, which is led by the likes of Nike,Fitbit, and Jawbone. The company has snapped up MapMyFitness for $150 million, giving it instant entry into the blooming activity-tracking business. MapMyFitness isn't known for specific devices; rather, it offers a way to analyze, use, and share the data provided by hundreds of other devices. Since its launch in 2007, the company has signed up 20 million users, of which 9 million use the service at least once per month, according to The Wall Street Journal. One of the more appealing features of MapMyFitness — which is split up into a number of apps like MapMyRun and MapMyRide — is its social functionality, which...
Continue reading…
No comments:
Post a Comment