Nov 29th 2013, 14:36, by Jacob Kastrenakes
Relentless advertising has helped Samsung take top spot in the global smartphone market, but it's also given the company another title: it's one of the biggest ad spenders around. According to Reuters, Samsung spends a far larger percentage of its annual revenue on promotion than any of the world's other top-20 companies by sales. Last year, it reportedly spent $4.3 billion on ads — thoroughly dwarfing Apple's spending of just $1 billion — and this year, Samsung is expected to vastly exceed that with spending of around $14 billion on promotion.
But Reuters reports that the huge marketing push hasn't necessarily been effective. A number of Samsung's campaigns and promotions have been panned, and they still haven't perfectly sold...
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