Nov 21st 2013, 16:38, by Ellis Hamburger
New York startup Branch has spent the last two years trying to figure out how to make commenting work on the internet. The company’s first product, Branch, was a tastefully designed, yet insular website for talking in small groups about politics, or the latest iPad, or anything else you care about; Potluck, its second product, sought the same goal, albeit in a more casual dress — as a "Reddit with friends" link-sharing site. Branch CEO Josh Miller admits that Branch was perhaps a bit too "highbrow," and Potluck didn’t offer a good mobile experience or enough incentive for users to post links.
Both services became darlings of the startup community, celebrated for their noble goals and A-list backers — Twitter founders Ev Williams...
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