Nov 12th 2013, 16:15, by Jacob Kastrenakes
In an attempt to court bigger advertisers, Google is beginning to allow Nielsen to track ad views on YouTube, reports Adweek. Until recently, Google would only provide its own metrics on the success of YouTube ads — something that marketers didn't like. "I am not going to buy from Turner and accept an affidavit from Turner saying their TV ads work, am I?" one media executive explains to The Wall Street Journal, using Time Warner ads as an example. By enabling Nielsen tracking — something many advertisers already rely on elsewhere — Google will be able to better demonstrate how effective YouTube's ads actually are.
The Journal reports that Google began allowing ComScore to offer a similar service before Nielsen, but that...
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