Nov 25th 2013, 14:57, by Russell Brandom
Nearly a decade after its release, Anchorman GIFs are still a common site on Facebook and Tumblr, so now that it's time to promote the sequel, Paramount has its eyes trained firmly on the web. A new piece in Adweek details the studio's multi-front effort to promote Anchorman 2 on the social web, including GIFs, games and contests. The effort started by seeding the web with new GIFs fromthe film's official Tumblr, but in recent weeks, Paramount has gone even further, recording over 50 short clips of Will Ferrell reading relevant news for different countries. The clips are short, funny, and targeted locally to the film's different geographical markets, as in the Australia-bound clip below. "This has been the most comprehensive amount of...
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