If you have a human, emotional heart, chances are you’ve felt an intense longing to change the outcome of a movie or TV show. When Ned Stark is up on that platform, with King Joffrey ordering his death, I’ll bet you wanted to grab the remote and magically command the television to let him live. I can’t tell you how many times I hoped against hope that Jack would live through the night as he froze in the Atlantic, the Titanic sinking below him and Rose comfy on her floating door.
While a company out of Isreal, Interlude, can’t change the outcome of our favorite movies and TV shows, it can promise a webapp editing suite that lets users transform linear videos into interactive videos, wherein the viewer can choose the direction of the video.
Think of it like “Choose Your Own Adventure” but for video.
For example, users can choose the question they wanted asked in an interview, or choose which instruments they want to see played in a music video. Eventually that can translate to which ending they want to see in a movie.
The product is called Treehouse, and it’s a self-service editing suite that not only lets users map out and build their video, but publish that video on web, mobile and social platforms.
Interlude was founded back in 2010, and originally made its own videos with its own crews. Today, however, the company turns self-service with the introduction of Treehouse.
Check out the finished product:
To start, Treehouse will be free to all personal users, with no limit to video uploads or publishes on the platform. Commercial use of the platform comes in two per-project payment tiers: Commercial, which comes at $1,000 plus hosting fees and includes metrics for one month, and Commercial+ for $2,500 plus option fees, which includes unlimited metrics and removes the watermark from images.
“Because we’re coming from creative backgrounds, we wanted it to be as simple as it can be for people unfamiliar with video editing,” said founder Yoni Bloch. “On the other side, we wanted it to be as broad as possible for those who want to get in-depth. The challenge is to find the sweet spot in between.”
Interlude has already set up partnerships with various film schools, as well as the Tribeca Film Festival, advertising holding company WPP, and Bedrocket, along with production firms like Pulse Films, Prettybird, and m ss ng pieces.
The company raised a total of $16 million in funding from investors like Sequoia, Intel Capital, NEA, Innovation Endeavors and more.
Treehouse is available now by visiting the Interlude website.
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