On Tuesday, we saw Apple introduce a new plastic iPhone. Why plastic? Because it’s cheaper, sure. But it’s also one of the smartest industrial design decisions Apple has ever made. Manufacturing the 5C: Harder, Better, Stronger I can’t put a dollar figure on what Apple’s bill of materials for the 5C is, but it’s [...]
On Tuesday, we saw Apple introduce a new plastic iPhone. Why plastic? Because it’s cheaper, sure. But it’s also one of the smartest industrial design decisions Apple has ever made. Manufacturing the 5C: Harder, Better, Stronger I can’t put a dollar figure on what Apple’s bill of materials for the 5C is, but it’s [...]
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