While movie
theaters are quickly transitioning to digital exhibition, the distribution of
those digital movie files has remained relatively archaic as studios ship hard
drives around like they once did with film prints. That may soon be changing,
however: The Wall Street Journal is reporting that Paramount,
Disney, and Lionsgate have all signed up with the Digital Cinema Distribution
Coalition (DCDC) to utilize its satellite distribution network across North
America.
The DCDC is a
collaboration between three major US theater chains — AMC, Regal Entertainment,
and Cinemark — and both Universal Pictures and Warner Bros. Its system, which began testing last year, consists of a satellite and
terrestrial network for distributing films, live programming, and promotional
content to theaters. It allows theaters to sidestep the shipping costs
associated with transporting physical drives — while also allowing them to
transport their creative wares without relying solely on the whims of the
internet. While DCDC's network is still in testing, it is expected to launch by
the end of this year — and today's announcement gives it the support of all
four major Hollywood studios.
"DCDC's
new satellite service provides a seamless and secure system that will enable us
to streamline and expedite access to our latest content," Disney executive
vice president Dave Hollis said in a statement. "This is a crucial
advancement in theatrical distribution, and we're thrilled to be on
board." [TheVerge]
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