The number of photo and video based apps on the App
Store is literally insane. The store contains a huge number of quality
offerings that not only bring the ability to capture and edit photos and video
but also share them with the world through vast networks of followers who have
a deep passion for photography and video making. PureShot for iPhone and iPad
makes a brave move by stepping away from the filter phenomenon and deciding to
concentrate purely on digital photo capture with the intention being to do so
with the highest technical quality possible.
Rather than offering the ability to capture an image and then
process and edit that image through the app with the usual cropping and visual
editing tools; PureShot makes its way in the world by simply being an app that
exists to squeeze every possible last piece of quality out of the embedded
camera on whatever iOS device it is being used on. The captured photographs can
then be opened up in third-party apps for editing if required, or exported
directly to a computer for touching up on professional editing suites. PureShot
does the technical work and leaves the artistic stuff to others.
Although the app is built around a fairly simplistic and easy to
follow user-interface, it manages to pack in quite a lot of hidden power that
comes through the configurable options included within. Comprehensive on-screen
information is presented to the user at all times to enable them to capture the
best possible photo of their chosen target. The user also has control over
various aspects of how the app performs such as being able to configure the
soft shutter mechanisms as well as flicking Night Mode on or off and choosing
between image quality settings like HI_Quality JPEGs or dRAW TIFF outputs.
The developers have had the foresight to include a fairly
comprehensive usage manual within PureShot that should allow beginners to get
their heads around the technical aspects of photography and get up to speed
with the app. The quality-optimized 6X zoom, multi-zone or positionable
spot-metering and real-time ISO, shutter-speed and GPS information definitely
makes PureShot one of the best non-editing photography apps available for iOS.
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