Apple Releases Another Two iPad Related TV Commercials

Apple has launched two new television commercials for the iPad family of tablets called “Alive” and “Together.”

The focus of Apple’s two latest television spots for the iPad and iPad mini seems to be more on the apps that are built for the devices more than anything else. Throughout both spots we are shown a barrage of apps while adjectives flash on screen every so often to announce words such as “bright,” “loud” and “alive.”

AppleInsider has also stumbled across some new billboards that accompany these ads.

It seems it would be safe to assume we are definitely back in the land of classic Apple commercials instead of that odd side journey we took during the Summer Olympics with the Apple Genius ads.

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Apple Places a Job Listing For Plastic Design Engineer, Hinting a New Cheaper Plastic Body iPhone

Apple today posted a new job listing for Manufacturing Design Engineer with a focus in Advanced Plastic Tooling and Process. According to the job description, Apple is looking to expand and improve its current plastics division.

Identify, develop and launch new tooling and process capabilities in support of new Apple product developments. Areas of focus will be "non-traditional" Apple plastic processing such as thermoforming, foam molding, blow molding, etc., and their application to new Apple products. The successful candidate will have demonstrated history of bringing new process and tooling technologies through a full development cycle and launch into high volume production.

Though Apple has focused heavily on aluminum for the iPad, the iPhone, and the MacBook line for the past few years, the Cupertino-based company has continued used plastics for the Apple TV, the Airport Extreme, keyboards, and other accessories.

Recent rumors have suggested that Apple is working on a low cost iPhone that will be constructed primarily of plastic. The iPhone is said to be a hybrid of the iPhone 5 and the iPod Touch, with a plastic enclosure.

A new hire specializing in plastics is unlikely to be involved in the design of the low cost iPhone, given that it is rumored to be released later this year, but the open position does support reports that Apple is focusing on novel uses of plastics for upcoming products. [MacRumors]

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Steven Spilberg And Tom Hanks Working on a Third WWII Mini-Series After The Highly Successful "Pacific" And "Band of Brothers"

HBO has confirmed to the Hollywood Reporter that Steven Spielberg and Tom Hanks will reunite to produce a third miniseries set during World War II. The pair, who previously collaborated on the acclaimed Band of Brothers and The Pacific, will reportedly use Donald L. Miller's Masters of the Air as their source material, though the series is currently untitled. Miller's book is a narrative non-fiction work about American bombers in the air campaign against Nazi Germany, focusing on the "Mighty Eighth" Air Force. No date is set for when the series will air, but it'll be a big commitment for HBO — Band of Brothers' production budget ran to $125 million, and The Pacific topped that at $200 million. [TheVerge]

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