Jan 19th 2014, 18:42, by Jacob Kastrenakes
Go ahead, ask your roommate for their sibling's HBO Go password — as it turns out, HBO really doesn't mind. "It presents the brand to more and more people and gives them an opportunity, hopefully, to become addicted to it," HBO CEO Richard Plepler tells BuzzFeed. Plepler says that HBO is well aware that people share their account passwords, but he views it as a "terrific marketing vehicle" rather than an obstacle. "What we're in the business of is building addicts, building video addicts," he says, "and the way we do that is exposing our product and our shows and our brand to more and more people."
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