Friday, 17 May 2013

iOS And Android Remain The Dominant Forces in The SmartPhone Market Although Windows Phone Shows Some Movement


Following through to its April report splitting down smartphone shipments by company for the initial quarter of 2013, the research folks at IDC today released a new report taking a look at shipments from an OS perspective. The new report brings no surprises and it demonstrates iOS and Android remain dominant in the smartphone market with above 92% of shipments through the quarter, with Android's wide availability driving it to represent 75% of shipments.

"Apple iOS marked its largest ever first quarter volume on the strength of its iPhone shipment volumes, yet the operating system posted a year-over-year decline in market share and lower year-over-year shipment growth than the overall market. Although demand remains strong worldwide, the iOS experience has remained largely the same since the first iPhone debuted in 2007. That appears ready to change as online rumours and speculation predict a massive overhaul of the user interface when iOS 7 debuts."



The advantages by Android and iOS throughout the last years proved to be at the cost of all other OS's, but IDC's figures demonstrate that Windows Phone is just starting to see signs of a movement with shipments significantly more than doubling year after year, although its share of industry is staying at a low 3.2%. 



Nevertheless, Windows Phone was the sole minor competitor to achieve share over the last year, with BlackBerry making it's way down to 2.9%, although IDC shows the introduction of BB10 may bring up BlackBerry's numbers moving forward. 

Symbian and Linux also had significant share losses as their last supporters have moved focus to Windows Phone and Android.

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