Facebook’s Ad Targeting Will Get Interest Data From Outside Websites (And New Options For Opting Out)

Facebook says it’s bringing more data into its interest-based ad targeting — specifically data from non-Facebook websites and mobile apps. So even if your profile doesn’t say anything about your love of (say) soccer, and even if you haven’t Liked any soccer-related Pages on Facebook, the social network can still see that you’ve visited soccer-related websites… Read More