Apple Wants Beats Music Because Transitioning iTunes To Streaming Could Kill Download Sales

 

Why would Apple buy Beats when it could just evolve iTunes into a streaming music service? Well, it wants the talent of Jimmy Iovine and Dr. Dre. But according to a source with direct knowledge of iTunes’ executive strategy, by buying and operating an external streaming service like Beats, Apple can coin off a smooth transition without cratering the record business. The record labels… Read More