RiverRock is a marijuana company in Denver, CO, that was founded in 2009 by an enterprising medical malpractice attorney some four years before recreational weed become legal in the state. Today, RiverRock operates two dispensaries, grows its own, and makes edibles, extracts, and concentrates. It used to cultivate all its cannabis indoors — a quantity John Kocer, RiverRock's CEO, wouldn't specify, but says comprises between 3 percent to 5 percent of the state's $14 million monthly weed market.
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