Sunday 9 February 2014

The Lost History of Coca-Cola's Biggest Failure

The Lost History of Coca-Cola's Biggest Failure
Feb 9th 2014, 19:00, by Andrew Tarantola


The Lost History of Coca-Cola's Biggest Failure

The Breakmate was supposed to revolutionize how we consumed soda, on par with the advent of the soda fountain and soda bottles, and bring delicious sugary soft drinks to millions of disenfranchised American office workers. So why did Coca-Cola's foray into small-scale commercial vending during the 1980's flop so miserably?
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