Saturday, 15 February 2014

How Instagram took over New York Fashion Week

How Instagram took over New York Fashion Week
Feb 15th 2014, 14:15, by Kwame Opam


Fashion Week was once the sole purview of the elite. Celebrities, socialites, and editors of powerful magazines like Vogue would descend on New York to get first-looks at what designers had in store for the upcoming season. Allowing the hoi polloi in was strictly verboten. But then the internet happened, exploding what used to live only in the glossies and planting it firmly online. Now, Fashion Week as an institution seems to want a compromise. How to return to its roots while staying open for all digital eyes to see? Instagram is right in the middle of that shift.
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