Feb 8th 2014, 20:19, by Dante D'Orazio
A federal court has granted T-Mobile a preliminary injunction against AT&T subsidiary Aio Wireless on grounds that the low-cost carrier's color scheme infringes on T-Mobile's iconic magenta. In the decision, Federal District Court judge Lee Rosenthal writes that "T-Mobile has shown a likelihood that potential customers will be confused into thinking that Aio is affiliated or associated with T-Mobile based on the confused association between Aio’s use of its plum color and T-Mobile’s similar use of its similar magenta color." The opinion prohibits Aio Wireless from using its plum color in advertising, marketing, and store design.
Aio Wireless is a low-cost, no-contract carrier owned and operated by AT&T. The prepaid service launched...
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