Jan 14th 2014, 14:05, by Andrew Webster
Whether it's Jay-Z giving free albums to Samsung users, or Alicia Keys serving as Blackberry's creative director, celebrities and smartphones are a seemingly perfect match. But while the stars do a good job of selling phones to the rest of us, when it comes to their personal devices it takes a special kind of sales technique to get Martha Stewart using a Galaxy S3. In Fast Company, Shane Snow details Samsung's "white glove" parties, in which a combination of fellow celebrities, Samsung reps, and free gadgets are used to lure stars to the brand.
It's sort of like a Tupperware party, but with free smartphones, where Samsung reps make the conversion as painless as possible, providing everything from customized devices to technical...
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