“Intel Inside” shifts from PCs to virtual machines in the cloud

“Intel Inside” shifts from PCs to virtual machines in the cloud

Jan 15th 2014, 15:30, by Jon Brodkin

Intel

The "Intel Inside" trademark that tells PC users their computer is powered by an Intel chip is the inspiration for a new Intel partnership with cloud computing companies. More than a dozen cloud service providers from numerous countries will make it clear that their virtual machines are "Powered by Intel Cloud Technology."
But it's not just a marketing gimmick, according to Intel. The program's guidelines require cloud providers to say exactly which Intel chip is inside the virtual machines and to provide performance statistics, making it easier for customers to determine which will be the most cost-effective.
Amazon was the first in the program last September. New entrants today include Savvis, Rackspace, Expedient, Virtustream, OVH, Selectel, Cloud4com, Canopy, UOL Host, LocaWeb, KIO Networks, NxtGen, and KT.