Friday, 10 January 2014

How Netflix won CES

How Netflix won CES
Jan 10th 2014, 14:00, by Bryan Bishop

Additional reporting by Nathan Ingraham
The television industry has been holding its breath. Just a few years after TV manufacturers banked on 3D to drive another round of TV purchases, they’ve found themselves having to change direction, using 4K as the latest carrot to entice consumers. But there hasn’t been anything to watch, and on the content side, viewing habits are in a state of wild flux as television viewers detach themselves from decades of convention thanks to DVRs, time shifting, and subscription service binge-watching.
Riding like a white knight into CES this year was Netflix CEO Reed Hastings. Having proved itself as a trusted entertainment brand and producer of Emmy-winning original programming, Netflix is now...
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