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Wednesday, 22 January 2014

HBO and Showtime deny that subscribers are leaving, say NPD report is 'simply incorrect'

HBO and Showtime deny that subscribers are leaving, say NPD report is 'simply incorrect'
Jan 22nd 2014, 14:37, by Chris Welch

A new NPD report published Monday shows that premium cable networks like HBO and Showtime are quickly losing viewers while Netflix continues to rack up subscribers at an impressive clip. But according to those premium cable networks, NPD's data is flat out wrong. It took less than 24 hours for HBO and Showtime to come out swinging against the idea that Netflix is stealing their customers. "While it is true that video services like Netflix have gained, so too have premium cable channels," Showtime said in a statement. The company pointed to recent SNL Kagan numbers — taken from the same period covered by NPD — that showed penetration growth for several premium networks. Showtime penetration grew from 21.1 percent to 22.8 percent; HBO...
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