Jan 17th 2014, 13:36, by Chris Ziegler
Let’s just get this out on the table: I’m a BMW fan. I’ve owned a couple of them over the years. There are multiple BMW-branded articles of clothing in my closet. I’ve written treatises on the misappropriation of the company’s emblems. Hell, my Twitter handle is an homage to the slogan of BMW’s Motorsport division, “M Power.”
You might say that I take BMW seriously. So when I had an opportunity to go on a multi-hour drive of the curious, all-electric i3 at CES last week, I was happy to do so — but I had my reservations. The i3 doesn’t look like a BMW. It doesn’t sound like a BMW. It doesn’t suck BMW gasoline into a BMW engine. Could it possibly drive like a BMW?
Perhaps I was asking the wrong question.
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