Sunday 15 December 2013

Marketing has turned ADHD into a $9 billion industry, reports NYT

Marketing has turned ADHD into a $9 billion industry, reports NYT
Dec 15th 2013, 09:41, by Jeff Blagdon

Over the past twenty-five years, diagnoses of attention deficit hyperactivity disorder (ADHD) have skyrocketed to the point where America is medicating five percent of high school-age children — some 3.5 million kids, up from 600,000 in 1990. The New York Times takes an in-depth look at the industry that fueled the huge rise in prescriptions, exploring how marketing turned a once-obscure disorder into a $9 billion business.
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