Thursday, 5 September 2013

Yahoo’s New Logo Is a Bore, and That’s the Whole Point



Yahoo's New Logo Is a Bore, and That's the Whole Point
Sep 5th 2013, 12:00, by Kelsey Campbell-Dollaghan

18z6kfsmghumxpngAt midnight, Yahoo unveiled its new logo after 30 days of zany decoy logos. It’s a staid little number, the main surprises of which are its searing new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It’s probably not going to be very popular, but it’s a strategic move that speaks [...]

    






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