Report: Lovefilm will cease UK game rentals by August 8th

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Report: Lovefilm will cease UK game rentals by August 8th Jul 3rd 2013, 14:04, by Steve Dent According to a report from Eurogamer, Lovefilm will no longer offer game rentals by mail in the UK after August 8th and the company itself said that the option is no longer available to new subscribers. In addition, existing clients will no longer be able to add the service, a fact that only came to light when it was spotted on a company FAQ (see the More Coverage link). Lovefilm apologized profusely for the non-communication, and explained that the change was made so it could focus on streaming content instead. It promised to contact clients "in the very near future" to confirm the policy, and "strive to communicate directly with our customers" rather than letting them find out through the media. The Amazon division's yet to actually confirm that the service will be cut off completely next month, however -- perhaps that would be a good place to start. Filed under: Home Entertainment, Amazon Comments Source: Lovefilm, Eurogamer

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