Wednesday, 31 July 2013

Commercial Break: an app that tells you exactly when the ads are over

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Commercial Break: an app that tells you exactly when the ads are over
Jul 31st 2013, 13:00, by Timothy J. Seppala

DNP Commercial Break app

When we're raiding the fridge during a Vikings game, what'd be nice is a push notification just before Adrian Peterson runs into the end zone. Seeing as that's probably not feasible given current tech, we'll settle for an iOS app that alerts us when a timeout or commercial is over. Commercial Break was designed to do just that: you tell it what channel you're watching and it uses DSP and some algorithms to analyze audio and video cues, delivering a push notification to your mobile device once what you were watching comes back.

As of right now, it's in public beta with 10 compatible channels in New York City: ABC, CBS, CNN, ESPN, ESPN2, FOX, NBC, TNT, TBS and USA. Outside of the Big Apple, CNN, ESPN and ESPN2 are compatible nationwide, with a few of these channels also available to others along the East Coast. The developers said that once the test run is over, they plan to expand to other markets and port the app to Android. We just wish it worked with AMC too -- missing any of Heisenberg's return because of a fried chicken craving would be tragic.

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Source: Commercial Break

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