As many of you know, Apple has been working
hard on trying to enter the enterprise market Samsung seems to be joining the
club in trying to promote its Samsung Galaxy lineup for business too. In a new
commercial which aired during NFC’s championship game and subsequently
published on Samsung’s YouTube channel, a bunch of hipsters working for a
mobile games developer are depicted using the Galaxy smartphones and tablets.
The ad showcases a variety of different features found on the Galaxy lineup and
the Android platform, trying to point out why it’s better than rivals such as
Apple and RIM.
You can’t really blame Samsung for amping up
its anti-Apple campaign to include RIM as well, especially when trying to enter
the enterprise market. The South Korean manufacturer takes several jabs at the
BlackBerry lineup including pointing out that it isn’t good for much of
anything anymore, including business. The commercial ends up closing with the
“the next big thing for business is already here” tagline, a small variation
over its previous iteration. Samsung even went as far as starting a website and Facebook Page
dedicated to the Galaxy S III and Note II in a work environment, much like what
Apple did with iPhones and iPads in business.
As of right now, Apple seems to be the
leading mobile brand in many of the world’s top corporations leaving Samsung
facing an uphill battle when trying to persuade big businesses to adopt their
devices. On the other hand, Samsung only needs to incentivize corporate buyers
to make the switch since the company is known for deep discounts on bulk
devices purchases where Apple is not. With the economy being the way it is
right now, many businesses are looking to cut costs, leaving Samsung with an
opportunity to be considered.
What do you think of the ad? Share your thoughts and
opinions below! [ModMyi]
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