Yesterday, on Nov. 16, Activision announced that "Call of Duty: Black Ops II" has obtained a total of $500 million in sales during its first 24 hours on the shelfs. This makes “Black Ops 2” the biggest launch in the entertainment industry this year.
With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for "Harry Potter" and "Star Wars," the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.
“Black Ops 2” initially launched this past Tuesday, on Nov. 13. In comparison, last year's “Modern Warfare 3” only sold a total of $400 million during its first day on sale.
You can follow me on Twitter, add me to your circles on Google+ or Subscribe to me on facebook or YouTube. You can also check my website and blog to keep yourself updated with what is happening in the ever changing world of technologyOn November 13, 2012, millions of fans attended more than 16,000 midnight openings at retail stores worldwide. Reflecting the wave of excitement that swept the globe, Call of Duty: Black Ops II drove social conversation in its first 24 hours as it was a top trending topic globally on Twitter in 23 cities worldwide. Additionally, there have been more than 30 million YouTube video views of the game's live-action 'Surprise' launch trailer since its release on October 29, 2012.
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